These days, every business or organization needs a Web presence. But how do you find and register a memorable Web address? In this easy-to-follow guide, apreeminent domain name services firm walks you through the ins and outs of the domain name game, from registering and trademarking a new name to buying orselling an existing site.

This book will help you obtain a brandable, memorable domain name within a few weeks at a reasonable cost, which will contribute to your brand equity and profits. You will be able to obtain a better name than your competitors have. There are at least 10,000 words in a dictionary that would make great domain names plus at least 10,000 proper names and 10,000 great short coined-words. With a supply of 30,000 great names and millions of good names, it has always been a buyers' market.